As a local or regional senior housing operator with a handful of communities under your belt — maybe 3, 6, or even 25 — you’re facing a turning point. Growth sounds exciting. Expansion sounds like success. But the reality of scaling your business comes with a long list of challenges: financial, operational, structural, and strategic. That’s where the NIC Growth Conference comes in.
Scheduled for May 7–8 in Indianapolis, this highly-focused new conference was created specifically for you — the growth-minded operator who’s ready to take the next step but needs the tools, roadmap, and connections to do it right. If you’re wondering whether it’s worth your time and budget, the answer is simple: to grow and scale successfully — without losing what makes your communities special — you need to be here.
The Growing Pains You’re Feeling — or Will Feel Soon
Growth isn’t just a matter of signing a deal or opening another building. With each new property comes new complexity — and a different set of questions:
- Should I grow as an owner, a third-party manager, or a joint venture (JV) partner?
- When should I bring on a regional manager, HR support, or a CFO?
- How do I find capital that supports my long-term vision, not just the next deal?
- Can I still maintain the culture and hands-on service we’re known for with 10, 15, or 30+ properties?
These aren’t hypotheticals — they’re real challenges being faced by operators across the country. According to NIC MAP, more than 50% of senior housing communities are operated by providers with fewer than 10 properties. These operators are the backbone of the industry — but they often don’t have access to the same resources, capital, or networks as larger players.
That’s what makes growth so risky. It’s not just about getting bigger — it’s about growing well.
Growth Done Right: What You’ll Get at the NIC Growth Conference
The NIC Growth Conference is not a generalist event. Every session, speaker, and networking opportunity has been built around one core goal: helping local and regional operators scale successfully.
Here’s what you can expect:
1. Answers to Your Toughest Growth Questions
- Learn the pros and cons of different growth paths — third-party management vs. ownership vs. JV partnerships.
- Hear directly from operators who’ve successfully scaled from 3 to 6, 10 to 20, and 25 to 50 properties.
- Understand how and when to adjust your staffing model — and avoid costly missteps in hiring too early or too late.
- Get insight into streamlining reporting and financial oversight as your operations get more complex.
2. Access to Capital
Scaling takes funding — but not all capital is the same. At this conference, you’ll:
- Meet capital providers actively looking to partner with growing operators.
- Learn how to structure deals that align with your growth strategy and long-term goals.
- Understand the type of data and performance benchmarks capital providers want to see before saying “yes.”
3. Operational Best Practices for Scaling
- Identify where you can gain efficiencies across staffing, technology, reporting, and back-office operations.
- Learn how to leverage data to improve decision-making and demonstrate value to investors.
- Get guidance on building the right infrastructure that supports growth without sacrificing quality.
You Don’t Have to Grow Alone
One of the most valuable parts of the NIC Growth Conference is the opportunity to connect with other operators who’ve been in your shoes. Growth can feel isolating — especially if you’re one of the few regional operators in your market. But at this event, you’ll be in a room full of people who understand the same challenges, have faced the same decisions, and are willing to share what worked (and what didn’t).
Whether you’re looking for new capital partners, a peer sounding board, or inspiration from someone who’s built what you’re building, the networking opportunities at this conference are unmatched.
A First-of-Its-Kind Event for a Critical Sector of the Industry
There’s never been a NIC event quite like this. The programming has been meticulously curated for local and regional senior housing operators — not as an afterthought, but as the central focus.
Because the truth is, the future of the senior housing industry depends on your success. Small and mid-sized operators are often the ones most embedded in their communities, most attuned to resident care, and most committed to quality. But without the right knowledge, structure, and capital, growth can threaten the very culture and service you’ve worked so hard to build.
That’s why this conference matters.
Invest in Your Growth. Invest in Your Future.
We know your time is precious. And we know that stepping away from your operations for two days isn’t easy. But this isn’t just another event — it’s an investment in your future. You’ll walk away with insights, connections, and actionable strategies that can fundamentally shift your growth trajectory.
Take the next step in growing your business the right way — with clarity, support, and confidence. Join us in Indianapolis, May 7–8.