Resources for Understanding Family Offices  

by Lisa McCracken  / December 5, 2024

Ideas and Discussion  • Blog

In September 2024, NIC published an article on the potential for growing family office participation in the senior housing sector, particularly given the notable increase in family offices globally and their common allocations for real estate investments. While the value proposition for both senior housing and family offices exists, it is helpful to fully understand the family office investor, how they might think about senior housing as an alternative investment and how unique dynamics of the family office structure can best be navigated by those looking to connect. This article outlines valuable resources that provide useful data points, tools and insights for senior housing operators, developers and fund managers.  

For background, there are several helpful reports and articles that outline common family office characteristics, investment allocations, and general structural considerations.  

  1. The Family Office Real Estate Trends You Need to Know  
  1. Family Offices are About to Surpass Hedge Funds with $5.4 trillion in Assets by 2030 
  1. More Family Offices are Hiring CIO-led Investment Teams 
  1. 2024 Global Family Office Report 
  1. Family Barometer 2024 
  1. Family Office & RIA/Broker Dealer Monthly Data Report 
  1. Understanding Investment Decisions in the Family Office 

For those looking to subscribe to recurring newsletters and publications from experts who understand family offices and related topics, the list below provides a variety of options for the reader to consider.  

  1. Mr. Family Office Newsletter: This free newsletter provides insightful articles on hot topics related to family offices. Mr. Family Office is also active on social media, another way to stay on top of these interesting reads.  
  1. FINTRX: They are a family office and registered investment advisor intelligence platform. FINTRIX offers a variety of blog articles and reports on the investing trends of family offices. One interesting component of their weekly roundup newsletter is the ‘Private Funding Pulse Check,’ which shows recent family office investments.    
  1. Family Business Magazine: This outlet provides a combination of resources that are free to readers along with more in-depth articles and reports that are behind a paid firewall. As an aside, the subscription fees are relatively nominal given the amount of material included. Family Business Magazine also hosts several key industry conferences each year.  
  1. Family Office Exchange: FOX, as it is called, has a number of resources for family offices and their advisors, including well-respected events, robust thought leadership and newsletters accessible to non-members.  
  1. Family Office Insider: The resources from FOI are a combination of paid subscriptions and more limited access for the public via newsletters and reports on their website. They cater to a global audience and often share resources on family office investments. 

There are several family office conferences as well, all of which vary in terms of size, audience and focus. Some events are limited to family members and their office staff, but others are open to external attendees. It is also important to check the geographic focus of the events, whether geared toward U.S. family offices or to a global audience. There are several conferences that focus on investments and some even on real estate, but many others are geared towards the unique aspects of family offices such as succession planning, governance best practices and family office structures. If looking to attend a family office conference, it is probably best to view it as an educational event and not an opportunity to directly target unknown family office representatives for investments. Family office members can be guarded for obvious reasons, and they attend conferences to learn and share, so investment conversations need to be respectful of any unspoken boundaries.    

NIC will continue to track family offices as a potential capital partner and educate both those family offices about senior housing investments as well as share insights with developers and operators on the best way to align with family office dollars.