Blog
2025 Growth Outlook for Senior Housing & Care  

The senior housing and care sector is poised for a promising year in 2025, driven by strong demographic tailwinds, solid market conditions and improving operational performance. While the general outlook is positive, there are uncertainties as the industry navigates a dynamic economic and political landscape.  Guarded Optimism with Capital Flow …

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Positive Momentum for Active Adult 

NIC’s 2025 outlook for active adult rental communities is positive, with robust demand expected to keep average occupancy rates in the mid-90% range. Like 2024, development is likely to remain somewhat subdued as access to capital and to land remain headwinds. As a result, the 0.5% average penetration rate for…

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Skilled Nursing Faces Opportunities and Challenges in 2025 

As we look ahead in 2025, the skilled nursing sector is poised for both opportunities and challenges. The year will likely be driven by many factors including evolving supply and demand fundamentals, workforce pressures, policy changes, and capital market trends. Below are the key trends to follow in 2025.  Occupancy…

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From Recovery to Sustainable Growth: The Next Chapter of Senior Housing 

As the senior housing market emerges from a three-year pandemic-induced occupancy recovery, it finds itself at a critical juncture. Strengthening demand and occupancy rates steadily approaching 90% signal a powerful opportunity for growth, driven by the natural alignment between the industry’s mission and the needs of an aging population.  While…

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Progress Toward Value-Based Care in 2025  

As we look ahead in 2025, the senior living industry is poised for significant transformation, with value-based care (VBC) at the forefront of this evolution. The Centers for Medicare & Medicaid Services (CMS) has set an ambitious goal to have all Medicare beneficiaries in some form of value-based care arrangement…

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