NIC Launches NIC MAP Portfolios Program

NIC Launches NIC MAP Portfolios Program
Reports Deliver Unprecedented Quarterly Insight into the Competitive Environment

FOR IMMEDIATE RELEASE: March 7, 2011
Contact: Renee Tilton or call (410) 626-0805

Annapolis, Md. – Investors, lenders, operators and owners in the seniors housing & care industry now have unprecedented competitive intelligence available to them as a result of the just-released NIC MAP Portfolios Program. The Property Compare and Corporate Compare Reports within the program enable data validation and performance benchmarking in areas such as rents and occupancy, plus provide a credible source of information that can be shared with key stakeholders. While the Property Compare Report focuses on the competitive environment for a single property, the Corporate Compare Report encompasses multiple properties across varying markets.

“The Portfolios Program came to life as a result of an expressed need we experienced in the industry to have an unbiased benchmarking tool that can be used to provide objective performance measurements to internal stakeholders and lenders and investors,” said Robert G. Kramer, president of NIC.

The NIC MAP Portfolios Program provides objective, actionable data to:

• Accurately measure performance-internally and across the market;
• Drive business decisions-validating data to maximize operational efficiency; and
• Communicate performance to key stakeholders-utilizing an objective, third-party report to add authority to presentations.

John Moore, CEO of Atria Senior Living Group, said, “NIC MAP provides us with the most up-to-date, reliable data available to benchmark our properties’ performance. We are now in a much more credible position to present information to lenders, financing sources and investors.”

Bill Sheriff, Chief Executive Officer of Brookdale Senior Living, said, “NIC MAP Portfolios allow us to benchmark our properties’ performance, helping us challenge our assumptions and dig deeper to discover trends we might have otherwise missed. There really is no other source of good, credible data and trended information available.”

The comprehensive NIC MAP Portfolios Program is available at a cost of only $399 per year, per property, for NIC MAP data contributors and includes quarterly reports. For more information, visit www.nicmap.org/mapportfolios or call NIC at (410) 267-0504.