The Ipsum Group advises and collaborates with developers and homebuilders, serving the growing and increasingly diverse 55+ boomer consumer group. With 3+ decades of real-life experience, 22 years with Del Webb, and 11+ years advising clients across the U.S., Deborah is uniquely qualified. Her ability to provide innovative and pragmatic advice in the areas of visioning, amenity and lifestyle programming, branding, marketing, sales, residential product, and operations of 55+ targeted and age-qualified communities come from a wide range of firsthand knowledge and experience. Deborah assists her clients to find their most opportunistic niche, compel, and delight the most discretionary consumer, mitigate risk, and experience financial success.
Deborah is an active member of the Urban Land Institute National Community Development Council and Arizona Multi-Family, Affordable, and Senior Housing Council. She is a long-standing member and past Trustee of NAHB 55+ Housing Industry Council and a member of the JBREC New Home Trends Institute and Consumer Trends Council.