2Life Communities’ Middle Market Opus Newton Project Plans to Offer Monthly Rates as Low as 45% of the Typical Independent Living Market Rate
NIC Analytics Case Studies feature organizations, strategies, and products that are solving challenges in the senior living industry with creative solutions that are effective, repeatable, and scalable.
There’s a “Forgotten Middle” in America’s senior housing market — those who have too much wealth to qualify for government support programs but too few financial resources to cover most private pay senior living options. NIC Analytics case studies showcase senior housing operators and capital providers that are serving this large middle income senior cohort.
This case study examines Opus Newton, a community-living option located in Newton, Massachusetts developed by 2Life Communities. Opus Newton provides a unique middle income housing option for adults aged 62 and over to ‘live in community.’ See 2Life Communities’ strategies for:
- Understanding the consumer
- Scrutinizing expense items
- Unbundling services
- Utilizing partnerships for low-cost support services
- Optimizing labor efficiencies
- Utilizing volunteers
- Keeping development costs low