Treplus Communities’ Active Adult Portfolio Has Strong Leasing Activity With Waitlists at Two of Five Properties
NIC Analytics Case Studies feature organizations, strategies, and products that are solving challenges in the senior living industry with creative solutions that are effective, repeatable, and scalable.
Active adult is an emerging senior housing segment that NIC defines as age-eligible, predominantly market rate rental properties that are lifestyle focused. Active adult rental properties are a response to the preferences of the leading edge of the 85 million Baby Boomers. NIC Analytics case studies showcase active adult operators and capital providers that are serving this younger cohort with lower acuity needs than typical residents in independent living.
This case study provides insights into Treplus Communities’ approach to meeting the housing and lifestyle needs of active adults. Learn Treplus’ strategies for:
- Understanding the consumer
- Choosing product type, design, and location that are conducive to downsizing
- Choosing amenities and activities that are distinct from traditional multifamily
- Implementing and maintaining a strong brand