Active Adult
Having first defined the category in 2022, NIC continues to bring focus to the Active Adult rental property market by providing crucial insights and analyses to investors, operators, and industry thought leaders.
A Promising Landscape: Active Adult Rental Properties
The market for purpose-built active adult rental properties has enormous potential due to a large and immediate demand pool, no required healthcare licensure, less operational intensity than senior housing, and typically extended residency periods than that of senior housing or other multifamily properties. NIC strives to address the evolving landscape with data and insights to serve this growing demographic.
White Paper Update on the Emerging Property Type
The performance and growth of active adult rental properties continue to spark real estate developer and investor interest.
Download the white paper to learn more.
- How is “active adult” defined?
- What is important to understand when entering the active adult market?
- What are the consumer demographics of active adult communities?
- How does active adult differ from independent living and multifamily?
Active Adult Communities
Designed for individuals new to the sector or transitioning from related fields, Active Adult Communities covers best practices, case studies, and lessons learned. Candidates will examine resident profiles, project success factors, financing criteria, marketing strategies, resident engagement techniques, and emerging trends.
Learning Objectives:
- Understand the evolving definition and characteristics of the active adult housing segment.
- Develop project planning, marketing, leasing, and resident engagement skills specific to active adult communities.
- Apply knowledge of industry best practices and emerging trends to enhance project success and professional growth.
Case Studies
Avenida Partners’ Active Adult Rental Communities Achieve Retention Rate of 80-85% with Strong Rent Growth
Treplus Communities: Active Adult Case Study
Learn strategies that Treplus Communities employs to build, lease up, and grow the organization’s thriving active adult portfolio.
Active Adult Resources
Building on NIC’s role in the senior living and skilled nursing markets, NIC now brings focus to the active adult rental property market. Our platform for knowledge sharing, efficient connections, insights, and analyses—informed by NIC MAP Vision data on the active adult rental property market—will allow for better understanding, continued product evolution, and capital to help older adults with their housing needs.
See related content:
See related blog articles
- White Paper: Active Adult Property Type and Resident Demographics
- Do’s and Don’ts for Active Adult: Playbook for Emerging Property Type
- Lively, Interactive Session Showcases Active Adult Opportunities
- What Do Baby Boomers Want? How to Rethink the Idea of Community
- The Evolving Senior Housing Resident
- Active Adult Inventory and Penetration Rates
- Jane Arthur-Roslovic with Treplus Communities discusses managing active adult communities on an episode of NIC Chats podcast
- Watch past active adult NIC conference sessions on our YouTube channel.
More on Active Adult
Positive Momentum for Active Adult
NIC’s 2025 outlook for active adult rental communities is positive, with robust demand expected to keep average occupancy rates in the mid-90% range. Like 2024, development is likely to remain somewhat subdued as access to capital and to land remain headwinds. As a result, the 0.5% average penetration rate for…
Updated White Paper Provides New Insights on Active Adult Property Type
The performance and growth of active adult rental properties continue to garner interest from real estate developers, investors, and operators as this property type evolves in response to demand from the Baby Boomer population and increasingly, the oldest cohort of the Generation X population. In addition to the numeric growth…
Active Adult Occupancy Rate Near 93%
Active adult rental properties are nearly 93% occupied on average, including newly opened properties still in lease-up, while properties open for at least five years are 95% occupied or higher. Longer life expectancy, increased solo aging, and changing lifestyle preferences are driving demand for these maintenance-free, lifestyle-focused communities. Within the…